logos & identity systems

A complete identity system includes a company name, an optional tagline, and a unified, consistent visual style. The visual elements of an identity are most effective when they are used consistently to present information about your company to the world, such as letterhead, signs, business cards, websites, product design, and advertising.

An effective visual identity begins with an iconic logo and/or typography that is legible across all types of media and at all sizes. Your logo conveys the essential quality of your company or organization and helps people identify and recall your company with a quick glance.